Press Release: “World’s first meditation company to be in the blockchain”

Innovative Iceland shows the way with unique NFT!

As the very first ones in the world, Icelandic meditation and virtual reality (VR) startup Flow launches itself on the Flow blockchain via a meditation NFT (Non Fungible Token). Now Icelanders make history by entering as the very first VR meditation player, with their own NFT available on the Flow blockchain globally. 


What is the Flow.is NFT?

Flow’s NFT is a virtual representation of Flow’s VR meditation images that can be purchased and further traded online. A NFT (non fungible token), is an unit of data stored on a digital ledger, called a blockchain, that certifies a digital asset to be unique and therefore not interchangeable. During 2021 the global NFT market has seen multiple multi-million dollar acquisitions of these digital objects and now Icelandic VR meditation startup Flow has launched their own NFT as well, trading online at Rarible NFT marketplace from 11th November. 

Where can the Flow.is NFT be seen?

Flow’s NFT has been published on the Flow blockchain and can be bought via premium NFT marketplace Rarible. You can find the NFT by searching Flow.IS in the search box on the Rarible website, alternatively via this direct link: Flow.IS VR meditation – Rarible | Rarible


Image: Flow’s first meditation NFT, now trading on digital marketplace Rarible

How does the blockchain-based NFT economy work?

NFTs are “one-of-a-kind” assets in the digital world that can be bought and sold like any other piece of property, but they have no tangible form of their own. These digital tokens serve as certificates of ownership for virtual or physical assets. While the internet has several NFT-specialized online auction houses, the general public and press have noticed traditional art auctions selling NFTs at record prices. In spring 2021, Christie’s art auction house sold digital artist Beeple’s work for 69 Million US dollars, and Sotheby’s sold the “Bored Ape” NFT for 24.4 Million US Dollars in September.

How can NFTs be purchased?

Collectors, investors and consumers can purchase NFTs from several online NFT marketplaces such as Rarible, Superrare, Opensea and Atomicmarket. NFTs can be traded and sold later for higher prices in digital marketplaces, or traditional art auctions, such as Christie’s and Sothebys. 

Flow Founder and CEO Tristan Elizabeth Gribbin comments:

“The Flow team is super excited to make history in being the first digital meditation company to produce an NFT. Because we are unique and harness the power of Icelandic nature, music and highly effective guided meditation in VR, we are certain that our NFT will appeal to the global audience. Everyone wants to come to Iceland and everyone wants to feel the peace and joy that comes from meditating. Now you can be a part of the wave by purchasing a Flow NFT on the Flow blockchain. This is so cool.”       


Fyggex Oy Ab Chairman Kari Syrjä explains:

“It has been a great pleasure to assist a born global start-up from a small country like Iceland and witness how they ride the rising wave of emerging blockchain technology. Together with Flow, we at Fyggex have managed to create the world’s very first NFT for a meditation company and the optimal choice for it was similarly named Flow blockchain, where also the National Basketball Association (NBA) of USA launched all their NFTs demonstrating best moments of their sport. Dapper Labs are the developers behind the Flow blockchain and became famous with Crypto Kitties back in 2017 and have now enabled new NFT experiences with more robust blockchain that do not have as expensive translation (gas) fees which hurt artists elsewhere in other NFT space blockchains. The reason why this Icelandic startup’s NFT creation is radical, is that while Flow had already gained traditional funding, now they have also launched themselves in the virtual world where the decentralized finance applications enable new business models and earnings logic. Flow will present best of Iceland and mediation in the same global context, making new emerging world impact for the entire global meditation community”

Link to the NFT Flow.IS VR meditation – Rarible | Rarible

Link to Rarible NFT marketplace rarible.com

Link to Dapper labs www.dapperlabs.com

Link to Flow www.flow.is

Link to Fyggex www.fyggex.com 


For more information, please contact

Kari Syrjä, Chairman of Fyggex Oy Ab and Coordinator

About Flow

Icelandic company Flow offers a platform with highly effective guided meditations, designed to help  individuals and companies achieve better stress management and increase their wellbeing through instant access to meditation – anytime and anywhere – while tracking measurable benefits. Flow removes one of the biggest obstacles for aspiring meditators – keeping eyes closed. By teleporting you into your own private meditation retreat, immersed in Icelandic nature, Flow helps you meditate with eyes open, through VR, a mobile app, web portal, and engaging workshops. 

 About Fyggex.com

Finland registered limited company Fyggex Oy is a Blockchain and Virtual Currency insights platform, empowering artists, moviemakers and companies by producing new blockchain technology assets in from of Non-Fungible Tokens (NFTs). Company offers peer-to-peer knowledge-sharing, consumer and company consulting, workshops, and selected insider insights. Fyggex does not give any financial advice. Past performance is not a guarantee of future success.


Thank you

Fyggex and Flow want to pay special thanks to Dapper Labs, Rarible marketplace, Blocto, Flowverse, and Flow blockchain for enabling this to happen.

Tags : #NFT #startup #virtualreality #meditation #yoga #blockchain #rarible #flowblockchain